Marketing Boot Camp Seminar

Description:

Marketing is undergoing a rapid transformation, including changing demographics, more aggressive competitors, changes in technology, and the new influence of social media. The one-day Marketing Boot Camp Seminar will teach you the knowledge and skills you need to succeed in this uncertain environment. You will learn the fundamentals of marketing, including how to conduct an environmental analysis, evaluate the strategic alternatives available, and select an appropriate marketing strategy. Throughout this process, you will become familiar with the "language" of marketing and business.

For More Information, Contact:

Jurate Murray
  • Email: jmurray9@depaul.edu
  • Phone: (312) 362-5913
  • FAX: (312) 362-6540

Who Should Attend

You will benefit from this seminar if you:
  • Are new to the marketing profession
  • Have recently been promoted and need to interact with marketers
  • Need marketing skills for career advancement
  • Want to brush-up on your marketing knowledge

Topics

  • Marketing Overview: History of marketing and the marketing concept
  • Target Marketing: Segmentation, targeting and positioning
  • Marketing Strategy & Planning: Core competitive strategies, developing value propositions and SWOT analysis
  • Marketing Mix: Product development, branding, packaging, pricing, distribution, advertising, public relations, personal selling and sales promotions
  • Marketing Metrics: Sales forecasting and break-even analysis
  • New Marketing Trends: Social media and cause-related marketing

Frequently Asked Questions

Click here for DePaul University Continuing and Professional Education departmental student policies.
Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class with different requirements than courses taken for academic credit.
How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than 20 students.
Will I have to write papers and take exams?
While the assignments differ for each instructor and course, you will be assigned non-graded homework, and you will receive feedback on each of your assignments. Some courses also include in-class presentations.

Registration

Online registration is available 24 hours a day, 7 days a week. Add the course you are interested in to your shopping cart and proceed to checkout. Registration is also available via phone, fax or mail. An Adobe Acrobat PDF of the registration form is provided for your convenience.

Course Availability

No sections of this course are currently being offered.