Online Practical Internet Marketing Certificate Program

Description:

Our successful Practical Internet Marketing Certificate Program is also available online. The class will cover the same content, but the online format frees you from having to come to class at a set time and location. You can study at your own pace—any hour of the day, from any place in the world with Internet access. You get the same great class but on your schedule.
Practical Internet Marketing will prepare you to act both strategically and tactically - utilizing social media tools like blogs, microblogs (Twitter), podcasts, vodcasts, video, email, and networking sites to engage with your audience and sell your products and services. You will discover how to use analytic tools to gauge the effectiveness of your campaigns and communicate meaningfully with your audience.
The Practical Internet Marketing Certificate Program has run as an in-class offering since 2006. The online course has the same learning outcomes as the in-class counterpart but is taught using a combination of video, text, quizzes and discussion. Each week will integrate exercises due the following week. The course combines theory and practice in a way that is understandable to both those with a technical background as well as those with a more operational background. The course will culminate in online class presentations.
This six-week certificate program may be taken as a stand-alone course and also fulfills one of the core requirements in DePaul’s Integrated Marketing Communications Certificate Program.

For More Information, Contact:

Jurate Murray
  • Email: jmurray9@depaul.edu
  • Phone: (312) 362-5913
  • FAX: (312) 362-6540

Video Clips

You can view James Moore's introduction to Practical Internet Marketing by downloading the iPod video.
The link is:

Student Testimonials

“The Online Practical Internet Marketing Course is one I would highly recommend to anyone looking to get a better understanding of how the internet works and how to apply it to marketing programs. I thought this would be more of a “refresher” course; it was anything but! Each week I learned new information that I could apply to my current job. James Moore is an incredible teacher. He provides you with resources, real-world application and keeps your interest week after week. Additionally, he is incredibly responsive and truly wants to help his students.”
- Heather Tarczan
“Professor Moore is not only a hands-on user and programmer of the subject matter, but he also crafts a well-structured syllabus on a constantly evolving field, delivers course material in a charismatic manner, and even demonstrates knowledge of digital audio/video broadcast production.”
- J. Matthews

Who Should Attend

This course is intended to demonstrate practical and low-cost techniques for small businesses and individuals. You should have a general degree of comfort working with computers, including the ability to install software, browse the Internet and perform word processing.
The following are just some of the audiences that would benefit from this course:
  • Career changers
  • Entrepreneurs
  • Freelancers
  • Guerilla marketers
  • Nonprofits
  • Marketing professionals
  • Small businesses
If your location or busy schedule prevents you from coming to the Chicago Loop, our online option will provide you with the flexibility you require.

Benefits

  • Hands-on experience:You will learn best practices in Internet marketing as well as how to use the software tools to communicate effectively.
  • Cutting-edge curriculum: The program will present innovative, proven Internet marketing techniques as well as practical, current insights. Each time the class is taught the content is updated to include new developments and materials.
  • Feedback and peer review: You will receive constructive feedback from your instructor and classmates.

Topics

  • How the Internet works
  • Planned website development for marketing effectiveness
  • Search Marketing: Search Engine Optimization and Paid Search
  • Software tools to simplify your work
  • Website analytics
  • Social media
  • A/B (split) and multivariate testing
  • Mobile marketing
  • Email marketing
  • Basic computer security

Syllabus

Frequently Asked Questions

Click here for DePaul University Continuing and Professional Education departmental student policies.
Are there course materials?
There are no required books for this program. Comprehensive handouts will be distributed each class. Handouts and video lessons can be downloaded from the course website. The cost of these materials is included in the course fee. Each PDF handout is approximately 60-100 pages in length. Each class is recorded and made available as a video download.
Is there required software?
Projects will require the use of free software. Instructions on how to download and use the software will be provided in class.
Is this class very technical?
Some of the topics are technical but are described in a way that a non-technical person can understand. At every stage, theory is integrated with the technology – we aim to provide insight for technical and non-technical participants.
Do I need a computer?
You will need access to a computer (Windows or Mac OS X) and a reliable (broadband) connection to the Internet.
Do I get DePaul credit for these classes?
No, but some have been approved for continuing education units (CEUs). These classes are professional education classes, with different requirements than courses taken for academic credit.
How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have about 15-20 students.
Will I have to write papers and take exams?
You will have an assignment each week, which will not be graded, but you will receive feedback on each of your assignments. At the end of the course, you will have a project presentation. You must successfully complete the project presentation to receive the certificate.
How do I access the online course?
You will be sent a username and password the first week of class.
Will I have to go online at specific times?
No – the course is offered in an asynchronous format. You will be expected to go online at least once a week (preferably more frequently).
What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate, students must successfully complete five required courses and one elective course.
Required Courses (Five):
* Note: Students can take either the in-class or online course offering of the Practical Internet Marketing Certificate Program
Elective Courses (choose one):
Does this program qualify for financial assistance through the  Workforce Innovation and Opportunity Act (WIOA)?
In order to find out if you qualify for financial assistance, you must first contact Workforce Development. As a certified program under the  ILLINOIS workNet  initiative, this program has been approved for workforce training grants for those who are eligible. Funding may  be available for those receiving unemployment benefits. Please contact us or Workforce Development for more information.

Registration

Online registration is available 24 hours a day, 7 days a week. Add the course you are interested in to your shopping cart and proceed to checkout. Registration is also available via phone, fax or mail. An Adobe Acrobat PDF of the registration form is provided for your convenience.

Course Availability

Course Section
KMC 133-00
20173
1
Online7236
James Moore
Online
Monday, September 18 - Sunday, October 29, 2017, 24-hour access online
1.8 CEUs
18 Contact Hours
Required Fees: Price
Late Registration$75.00
Registration - $75 late fee applied to registrations received after 9/11/2017$1,495.00
Course Section Add to Shopping Cart
KMC 133-00
20181
1
Online7354
James Moore
Online
Monday, February 5 - Sunday, March 18, 2018, 24-hour access online
1.8 CEUs
18 Contact Hours
Required Fees: Price
Registration - $75 late fee applied to registrations received after 1/29/2018$1,495.00