Online Practical Internet Marketing Certificate Program

Description:

Simply confused on how to market on the internet? This six-week certificate program will provide practical guidance and hands-on experience with simple, low-cost Internet marketing tools and techniques. This program has helped to meet the needs of career changers, entrepreneurs, small business owners, and marketing professionals who aspire to leverage the power and affordability of the Internet.
Our successful Practical Internet Marketing Certificate Program is available online and face-to-face. This online class will cover the same content, but the online format frees you from having to come to class at a set time and location. You can study at your own pace—any hour of the day, from any place in the world with Internet access. You get the same great class but on your schedule.
Each week will integrate exercises due the following week. The course combines theory and practice in a way that is understandable to both those with a technical background as well as those with a more operational background. The course will culminate in online class presentations.
This six-week certificate program may be taken as a stand-alone course and also fulfills one of the core requirements in DePaul’s Integrated Marketing Communications Certificate Program.

For More Information, Contact:

Jurate Murray
  • Email: jmurray9@depaul.edu
  • Phone: (312) 362-5913
  • FAX: (312) 362-6540

Student Testimonials

“The Online Practical Internet Marketing Course is one I would highly recommend to anyone looking to get a better understanding of how the internet works and how to apply it to marketing programs. I thought this would be more of a “refresher” course; it was anything but! Each week I learned new information that I could apply to my current job. James Moore is an incredible teacher. He provides you with resources, real-world application and keeps your interest week after week. Additionally, he is incredibly responsive and truly wants to help his students.”
- Heather Tarczan
“Professor Moore is not only a hands-on user and programmer of the subject matter, but he also crafts a well-structured syllabus on a constantly evolving field, delivers course material in a charismatic manner, and even demonstrates knowledge of digital audio/video broadcast production.”
- J. Matthews

Who Should Attend

This course is intended to demonstrate practical and low-cost techniques for small businesses and individuals. You should have a general degree of comfort working with computers, including the ability to install software, browse the Internet and perform word processing.
The following are just some of the audiences that would benefit from this course:
  • Career changers
  • Entrepreneurs
  • Freelancers
  • Guerilla marketers
  • Nonprofits
  • Marketing professionals
  • Small businesses
If your location or busy schedule prevents you from coming to the Chicago Loop, our online option will provide you with the flexibility you require.

Benefits

  • Hands-on experience:You will learn best practices in Internet marketing as well as how to use the software tools to communicate effectively.
  • Cutting-edge curriculum: The program will present innovative, proven Internet marketing techniques as well as practical, current insights. Each time the class is taught the content is updated to include new developments and materials.
  • Feedback and peer review: You will receive constructive feedback from your instructor and classmates.

Topics

  • The Internet: History, and how it works
  • Website design and planning
  • Introduction to social media
  • Search engine marketing: Search engine optimization and paid search
  • Effective use of social media
  • Website tracking and analytics: Key performance indicators, cookies, canvas fingerprinting, web server log files, page tagging, urchin tracking parameters, session IDs, network data, offline reporting and more
  • Digital advertising: Banner advertising, programmatic advertising, native advertising, ad blocking, A/B (split) and multivariate testing, and research
  • Mobile marketing
  • Innovation: Interactive marketing, augmented reality, virtual reality, cryptocurrencies and gaming
  • Email marketing: Best practices, MIME, bulk-personalized email
  • Digital security
  • The dark web
  • Privacy
  • Copyright
  • Stock photography
  • Visual design

Syllabus

Frequently Asked Questions

Click here for DePaul University Continuing and Professional Education departmental student policies.
Are there course materials?
There are no required books for this program. Comprehensive handouts will be distributed each class. Handouts and video lessons can be downloaded from the course website. The cost of these materials is included in the course fee. Each PDF handout is approximately 60-100 pages in length. Each class is recorded and made available as a video download.
Is there required software?
Projects will require the use of free software. Instructions on how to download and use the software will be provided in class.
Is this class very technical?
Some of the topics are technical but are described in a way that a non-technical person can understand. At every stage, theory is integrated with the technology – we aim to provide insight for technical and non-technical participants.
Do I need a computer?
You will need access to a computer (Windows or Mac OS X) and a reliable (broadband) connection to the Internet.
Do I get DePaul credit for these classes?
No, but some have been approved for continuing education units (CEUs). These classes are professional education classes, with different requirements than courses taken for academic credit.
How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have about 15-20 students.
Will I have to write papers and take exams?
You will have an assignment each week, which will not be graded, but you will receive feedback on each of your assignments. At the end of the course, you will have a project presentation. You must successfully complete the project presentation to receive the certificate.
How do I access the online course?
You will be sent a username and password the first week of class.
Will I have to go online at specific times?
No – the course is offered in an asynchronous format. You will be expected to go online at least once a week (preferably more frequently).
What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate, students must successfully complete three required courses and two elective courses plus one seminar. Follow the link to learn more about the IMC Certificate and review the list of courses
Does this program qualify for financial assistance through the  Workforce Innovation and Opportunity Act (WIOA)?
In order to find out if you qualify for financial assistance, you must first contact Workforce Development. As a certified program under the  ILLINOIS workNet  initiative, this program has been approved for workforce training grants for those who are eligible. Funding may  be available for those receiving unemployment benefits. Please contact us or Workforce Development for more information.
What is the difference between a certificate and a certification?
A certificate is earned after completion of a course or a series of courses. Certificates are usually awarded by a training provider or an educational institution. Certification typically includes an experience, an educational component and requires passing an exam. Certifications are awarded by governmental and/or professional agencies and often require recertification to remain certified.

Registration

Online registration is available 24 hours a day, 7 days a week. Add the course you are interested in to your shopping cart and proceed to checkout. Registration is also available via phone, fax or mail. An Adobe Acrobat PDF of the registration form is provided for your convenience.

Course Availability

Course Section Add to Shopping Cart
KMC 133-00
20201
1
Online7800
James Moore
Online
Monday, February 3 - Sunday, March 15, 2020, 24-hour access online
1.8 CEUs
18 Contact Hours
Required Fees: Price
Registration - $75 late fee applied to registrations received after 1/27/2020$1,495.00
Course Section Add to Shopping Cart
KMC 133-00
20202
1
Online7801
James Moore
Online
Monday, May 18 - Sunday, June 28, 2020, 24-hour access online
1.8 CEUs
18 Contact Hours
Required Fees: Price
Registration - $75 late fee applied to registrations received after 5/11/2020$1,495.00