Social Media Marketing Seminar

Description:

Twitter, Facebook, StumbleUpon, YouTube... companies are using these "tools" to communicate with their customers, and you can too. Learn about social media and how to use it to enhance your business or career and build relationships in ways you never have before. Whether you are promoting your company, your personal business, your next career move or a local event, it pays to understand the value of online social networking sites.
With DePaul’s Social Media Marketing Seminar, you will gain a better understanding of the various benefits of social media, including communication, collaboration, multi-media and entertainment. You will also gain insight into the low cost and high yield associated with social media.
This one-day seminar can be taken as a stand-alone course and also fulfills one of the core requirements in DePaul’s Integrated Marketing Communications Certificate Program.

For More Information, Contact:

Jurate Murray
  • Email: jmurray9@depaul.edu
  • Phone: (312) 362-5913
  • FAX: (312) 362-6540

Who Should Attend

The seminar is designed for business owners, decision-makers, entrepreneurs and professionals looking to gain a better understanding of Social Media Marketing.

Benefits

  • Gain a better understanding of how to use Social Media Marketing (SMM) for both business and personal use
  • Discover how to use SMM to build awareness, increase visibility and engage in conversations
  • Learn from case studies and real-time demonstrations
  • Explore various SMM tools including Facebook, Twitter, StumbleUpon and YouTube

Topics

  • How Social Media Marketing (SMM) works
  • How businesses and individuals are using sites for promotion
  • The unwritten rules of SMM etiquette
  • Using searchable directories to find a variety of contacts
  • How to create profiles for social networking sites so "they" can find you
  • Measuring the Impact of SMM Efforts

Frequently Asked Questions

Click here for DePaul University Continuing and Professional Education departmental student policies.
What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate, students must successfully complete three required courses and two elective courses plus one seminar. Follow the link to learn more about the IMC Certificate and review the list of courses
Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class with different requirements than courses taken for academic credit.
How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than 20 students.
Is this course very technical?
Some of the topics are technical but are described in a way that a non-technical person can understand. At every stage of the program, theory is integrated with the technology - we aim to provide insight for technical and non-technical participants.

Registration

Online registration is available 24 hours a day, 7 days a week. Add the course you are interested in to your shopping cart and proceed to checkout. Registration is also available via phone, fax or mail. An Adobe Acrobat PDF of the registration form is provided for your convenience.

Course Availability

Course Section Add to Shopping Cart
KMC 128-00
20181
1
Loop7383
Dr. Steve Koernig
DePaul Center, Room 7406, 1 East Jackson Blvd., Chicago IL
Friday, February 23, 2018, 9:00 AM - 4:00 PM
Non-Credit
7 Contact Hours
Required Fees: Price
Registration$425.00
Course Section Add to Shopping Cart
KMC 128-00
20182
1
Loop7384
Dr. Steve Koernig
DePaul Center, TBA, 1 E. Jackson
Friday, April 27, 2018, 9:00 AM - 4:00 PM
Non-Credit
7 Contact Hours
Required Fees: Price
Registration$425.00
Course Section Add to Shopping Cart
KMC 128-00
20182
2
Loop7385
Dr. Steve Koernig
DePaul Center, TBA, 1 E. Jackson
Friday, June 1, 2018, 9:00 AM - 4:00 PM
Non-Credit
7 Contact Hours
Required Fees: Price
Registration$425.00