Search Engine Optimization (SEO) Seminar

Description:

In this seminar, you will gain an overall understanding of the search engine landscape and Search Engine Optimization (SEO) as well as how search engines work and the difference between mobile, desktop and voice search. In addition, you will learn the fundamentals of SEO including keyword research, content creation and the importance of linking. You will acquire the core foundations for best practices of technical SEO such as crawlability, page speed and schema markup. This seminar will also provide insight into tracking and reporting on your SEO efforts.

For More Information, Contact:

Jurate Murray
  • Email: jmurray9@depaul.edu
  • Phone: (312) 362-5913
  • FAX: (312) 362-6540

Who Should Attend

This seminar is designed for anyone looking to understand the complex world of SEO and the methodologies and tactics used to ensure your content/information is properly indexed and found within the search engines. If you work in e-commerce, marketing, and/or content creation, this seminar will enhance your skill set. Online business owners, small business owners or non-profits looking to gain visibility on the World Wide Web will also benefit from this seminar's content.

Syllabus

Click here to view our course syllabus.

Frequently Asked Questions

Click here for the DePaul University Continuing and Professional Education Departmental Student Policies.
Are there course materials?
There are no required textbooks for this course. It is highly recommended for participants to bring in some of their own writing samples about which they have grammar, punctuation, or word-choice questions.
Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class with different requirements than courses taken for academic credit.
How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than 20 students.

Registration

Online registration is available 24 hours a day, 7 days a week. Add the course you are interested in to your shopping cart and proceed to checkout. Registration is also available via phone, fax or mail. An Adobe Acrobat PDF of the registration form is provided for your convenience.

Course Availability

Course Section Add to Shopping Cart
KMC 234-00
20194
1
Loop7786
Christian M Kanellakes
DePaul Center, Room 7406, 1 East Jackson Blvd., Chicago IL
Wednesdays, November 6 & 13, 2019, 6:00 - 9:00 PM
0.6 CEUs
6 Contact Hours
Required Fees: Price
Registration$425.00