Practical Internet Marketing Certificate Program

Description:

Do you have high marketing costs? Want to know how to use the Internet to promote your business? This six-week certificate program will provide hands-on experience with simple, low-cost Internet marketing tools and techniques. For over ten years, this program has helped to meet the needs of career changers, entrepreneurs, small business owners and marketing professionals who aspire to leverage the power and affordability of the Internet.
Practical Internet Marketing will prepare you to act both strategically and tactically - utilizing social media tools like blogs, microblogs (Twitter), podcasts, vodcasts, video, email and networking sites to engage with your audience and sell your products and services. You will discover how to use analytic tools to gauge the effectiveness of your campaigns and communicate meaningfully with your audience.
This program provides hands-on experience that will explore both the best practices of Internet marketing and how to use simple, low-cost Internet tools. Basic computer experience on either a Windows or a Mac OS platform is expected. Each class will feature a combination of presentation, instruction and class discussion, and will end with an exercise due the following week. The program will culminate in class presentations.
This six-week certificate program is also offered in an online format. It may be taken as a stand-alone course and will fulfill one of the core requirements in DePaul’s Integrated Marketing Communications Certificate Program.

For More Information, Contact:

Jurate Murray
  • Email: jmurray9@depaul.edu
  • Phone: (312) 362-5913
  • FAX: (312) 362-6540

Video Clips

You can view James Moore's introduction to Practical Internet Marketing by watching the RealMedia clip or downloading the iPod video. Click on one of the following links:
To watch the RealMedia video you must have RealMedia RealPlayer installed on your computer. RealMedia offers free installation of the software.

Student Testimonial

"Taking this class has been a very positive experience, as the instructor was able to present complex information in a way that was interesting, comprehensive and motivating. The class provided many tools, apps, suggestions, and innovative ideas that would assist any business, small or large achieve SEO goals otherwise unattainable within every corporate budget. The class created a curiosity and excitement that has left a lasting impression with me and I'm confident moving forward with great success because of this experience."
-Carla Montgomery
"This class is a must for everyone who is responsible for marketing or communications as part of their job. It covered a broad range of Internet, Social Media and Web 2.0 tools using traditional and digital teaching formats.
Our instructor, James, is very dedicated, personable and an all-things-web guru. His knowledge, a unique combination of marketing and technology, enables him to discuss strategy on high-tech topics which enhance your learning experience. He is very cutting edge, yet approachable, and kept the class moving. DePaul University has a gem on their hands!"
-Kimberly Young

Who Should Attend

This course is intended to demonstrate practical and low-cost techniques for small businesses and individuals. You should have a general degree of comfort working with computers, including the ability to install software, browse the Internet and perform word processing.
The following are just some of the audiences that will benefit from this course:
  • Career changers
  • Entrepreneurs
  • Freelancers
  • Guerilla marketers
  • Marketing professionals
  • Nonprofits
  • Small businesses

Benefits

  • Hands-on experience: You will learn best practices in Internet marketing as well as how to use the software tools to communicate effectively.
  • Cutting-edge curriculum: The program will present innovative, proven Internet marketing techniques as well as practical, current insights. Each time the class is taught the content is updated to include new developments and materials.
  • Feedback and peer review: You will receive constructive feedback from your instructor and classmates.
  • Online enhancements: Face-to-face sessions are accompanied with an online course that includes PDF handouts, discussion, quizzes, videos, downloads, links and more.

Topics

  • How the Internet works
  • Planned website development for marketing effectiveness
  • Search marketing: Search engine optimization and paid search
  • Software tools to simplify your work
  • Website analytics
  • Social media
  • A/B (split) and multivariate testing
  • Mobile marketing
  • Email marketing
  • Basic computer security

Syllabus

Frequently Asked Questions

Click here for DePaul University Continuing and Professional Education departmental student policies.
Are there course materials?
There are no required books for this program. Comprehensive handouts will be distributed each class. Handouts and video lessons can be downloaded from the course website. The cost of these materials is included in the course fee. Each PDF handout is approximately 60-100 pages in length. Each class is recorded and made available as video download.
Is there required software?
Projects will require the use of free software. Instructions on how to download and use the software will be provided in class.
Is this class very technical?
Some of the topics are technical but are described in a way that a non-technical person can understand. At every stage, theory is integrated with the technology – we aim to provide insight for technical and non-technical participants.
Do I need a computer?
You will need access to a computer (Windows or Mac OS) to complete class projects. You may bring a laptop to class if you wish, but it is not required.
How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have about 15-20 students.
Will I have to write papers and take exams?
You will have an assignment each week, which will not be graded, but you will receive feedback on each of your assignments. At the end of the course, you will have a project presentation. You must successfully complete the project presentation to receive the certificate.
Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for continuing education units (CEUs). These classes are professional education classes with different requirements than courses taken for academic credit.
Does this program qualify for financial assistance through the  Workforce Innovation and Opportunity Act (WIOA)?
In order to find out if you qualify for financial assistance, you must first contact Workforce Development. As a certified program under the  ILLINOIS workNet  initiative, this program has been approved for workforce training grants for those who are eligible. Funding may  be available for those receiving unemployment benefits. Please contact us or Workforce Development for more information.
What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate, students must successfully complete three required courses and two elective courses plus one seminar. Follow the link to learn more about the IMC Certificate and review the list of courses

Registration

Online registration is available 24 hours a day, 7 days a week. Add the course you are interested in to your shopping cart and proceed to checkout. Registration is also available via phone, fax or mail. An Adobe Acrobat PDF of the registration form is provided for your convenience.

Course Availability

Course Section Add to Shopping Cart
KMC 120-00
20181
1
Loop7352
James Moore
DePaul Center, Room 7406, 1 East Jackson Blvd., Chicago IL
Mondays, February 5 - March 12, 2018, 6:00 - 9:00 PM
1.8 CEUs
18 Contact Hours
Required Fees: Price
Registration - $75 late fee applied to registrations received after 1/29/2018$1,195.00
Course Section Add to Shopping Cart
KMC 120-00
20182
1
Loop7353
James Moore
DePaul Center, Room 7406, 1 East Jackson Blvd., Chicago IL
Mondays, May 14 - June 25, 2018, 6:00 - 9:00 PM. No class 5/28
1.8 CEUs
18 Contact Hours
Required Fees: Price
Registration - $75 late fee applied to registrations received after 5/7/2018$1,195.00