Predictive Analytics Certificate Program

Description:

Predictive Analytics is among the fastest growing fields in business today. Companies such as Google, Twitter, Netflix and CPG are recruiting predictive analytics professionals to mine the ever-growing mass of consumer behavior data to gain a competitive edge in the marketplace. Statisticians no longer need to be the back room number cruncher.
The eight-week Predictive Analytics Certificate Program will introduce you to many of the popular advanced statistical techniques used in the field of marketing science and predictive analytics. The course will teach multivariate techniques used to transform information from large data sets into actionable insights. You will gain hands-on experience using SPSS and prepare to be a part of this growing field.
As you carefully sift through the data, you will discover how to turn data into insights and insights into knowledge. You will experience how the art of “story telling” helps to communicate your findings better, captures your audience’s attention and leads to actionable management decisions.
The Predictive Analytics Certificate Program also counts as an elective towards completing the Integrated Marketing Communications Certificate Program.
NOTE: This is not a statistics course. Even though all the techniques are based on the theory of statistics, the approach taken here is logic-based, rather than formula-based. Hence, you will not be a statistics expert at the end of this program; however, you will know and apply all the techniques in a practical manner. Requirement: Basic Business Statistics. No prior experience in SPSS is required.

For More Information, Contact:

Jurate Murray
  • Email: jmurray9@depaul.edu
  • Phone: (312) 362-5913
  • FAX: (312) 362-6540

Student Testimonials

"The Predictive Analytics Certificate Program was an excellent growth experience for me and the class was right on target with the course description. The instructor did a great job and I greatly appreciated the focus on developing stories from the analyses that communicate clearly to executive management teams and help them make critical business decisions. I look forward to applying these multivariate techniques I learned in the course in an operations management setting."
-Fred Heller
"The course strengthened my knowledge of advanced data analysis and statistical modeling techniques and gave me practical experience at applying [these techniques] to a complex real-world business problem. The course was well laid out and delivered with a highly efficient style. I was able to recognize my passion for the subject and will pursue further education in this field of study."
-Bryan Rulli

Who Should Attend

  • Professionals in fields such as analytics, marketing, management, business intelligence, data and marketing science, and operations research
  • Professionals wanting to improve their analytical skills
  • Individuals with a technical background interested in marketing or data analysis
  • Individuals with no technical background interested in exploring careers in data analysis
  • College graduates in the social sciences interested in furthering their data analysis skills

Benefits

  • Gain knowledge of SPSS
  • Discover how to use data to create a coherent “story” to communicate an effective marketing strategy and make presentations supported by data analyses
  • Become proficient in advanced multivariate statistical techniques using a practicing manager’s point of view
  • Learn to match the right technique with the right opportunity
  • Update and enhance your current skills

Topics

  • Overview of multivariate data analysis
  • Introduction to measurement scales & understanding the variate
  • Factor analysis for data reduction
  • Multiple regression for prediction purposes
  • Cluster analysis for better segmentation
  • Multiple discriminant analysis for classification
  • Binary logistic regression for predicting purpose
  • Correspondence analysis to visualize associations between variables

Syllabus

Click here to view our Course Syllabus.

Frequently Asked Questions

Click here for DePaul University Continuing and Professional Education departmental student policies.
Will we be using data?
Yes, this program teaches you how to use SPSS.
Do I need to have experience with SPSS?
No prior experience in SPSS is required.
Do I need to access my own company's data?
No. A real-world consumer dataset will be provided for in-class data analysis.
Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education program with different requirements than courses taken for academic credit.
How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than 20 students.
Will I have to write papers and take exams?

There are no papers or exams for the program. Each week, online review questions will be available for students who want to track their comprehensive understanding of the course material. This feature is optional and is not a requirement for completing the course

During class time you will work with SPSS and learn how to analyze and interpret a different multivariate statistical technique using a real-world dataset.

Does this program qualify for financial assistance through the  Workforce Innovation and Opportunity Act (WIOA)?
In order to find out if you qualify for financial assistance, you must first contact Workforce Development. As a certified program under the  ILLINOIS workNet  initiative, this program has been approved for workforce training grants for those who are eligible. Funding may  be available for those receiving unemployment benefits. Please contact us or Workforce Development for more information.
What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate, students must successfully complete three required courses and two elective courses plus one seminar. Follow the link to learn more about the IMC Certificate and review the list of courses

Registration

Online registration is available 24 hours a day, 7 days a week. Add the course you are interested in to your shopping cart and proceed to checkout. Registration is also available via phone, fax or mail. An Adobe Acrobat PDF of the registration form is provided for your convenience.

Course Availability

Course Section Add to Shopping Cart
KMC 325-00
20181
1
Loop7368
Jaime Noriega
25 East Jackson, Lewis, 1307
Thursdays, January 25 - March 15, 2018, 6:00 - 9:00 PM
2.4 CEUs
24 Contact Hours
Required Fees: Price
Late Registration$75.00
Registration - $75 late fee applied to all registrations received after 1/18/2018$1,695.00
Course Section Add to Shopping Cart
KMC 325-00
20182
1
Loop7401
Jaime Noriega
DePaul Center, TBA, 1 E. Jackson
Thursdays, May 10 - June 28, 2018, 6:00 - 9:00 PM
2.4 CEUs
24 Contact Hours
Required Fees: Price
Registration - $75 late fee applied to all registrations received after 5/3/2018$1,695.00