Jacobs & Stone Multichannel Marketing Communications (MC2) Certificate Program: Creating Direct, Interactive and Measurable Media Strategies

Description:

The Ron Jacobs and Bob Stone Multichannel Marketing Communications Certificate Program is designed to help marketers keep up to date on the rapidly changing field of direct, interactive, digital and database marketing. You will learn how SEO, paid search, web analytics, social media, banner advertising, ROI’s, KPI’s, performance tracking and database management are being integrated into the marketing communications system to make its results more measurable. You’ll learn about these new marketing communications techniques and how to build them into a marketing presentation.
This 10-week certificate program can be taken as a stand-alone course, and also fulfills one of the core requirements in DePaul’s Integrated Marketing Communications Certificate Program.

For More Information, Contact:

Jurate Murray
  • Email: jmurray9@depaul.edu
  • Phone: (312) 362-5913
  • FAX: (312) 362-6540

Student Testimonials

"This class was by far one of the best classes that I've ever taken. After a couple of years of running my own company, I felt that I should take a class to prepare for my MBA. The Jacobs and Stone certificate more than met my expectations. Every class had experts coming to the classroom or talking to us via satellite. We were learning the latest developments in the multichannel marketing world. Dr. Kelly made the transitions from one topic to another very smooth by always connecting what we were hearing and seeing to the goals of this certificate.
In short, everything that you see in the syllabus will be thoroughly discussed in the classroom. You'll also get the best opportunity to network with business leaders as well as colleagues in your industry that are more than happy to share with you their experience."
-Reda Chafai
"In this ever-changing world of new media, MC2 is the perfect complement for classically trained marketers--enabling you to understand, embrace and integrate new media tools into your marketing plans for maximum effectiveness and efficiency. I was able to put this practical advice to work immediately and keep my credentials up-to-date through this certificate program."
-Jill Kahan

Who Should Attend

  • Marketing communications professionals
  • Organizational leaders who want accountability in marketing programs
  • Account executives working in performance-based interactive marketing
  • Clients of an agency or consulting firm who want perspective to evaluate service
  • Brand managers trying to add interactive and direct marketing to a budget
  • Small business owners or entrepreneurs needing cost-effective marketing tools
  • Customer relationship management managers wanting to retain the best customers
  • Acquisitions managers who wish to build lifetime customer value
  • Retention managers who want to communicate effectively with valuable customers
  • Experienced marketers wishing to acquire new skill sets

Benefits

  • Gain extraordinary, practical expertise from successful practitioners
  • Learn the most powerful and cost-effective way to market and secure new customers
  • Implement direct, interactive, digital and database marketing in your organization
Discounts may be available through membership in your marketing association.

Syllabus

Click here to view our course syllabus.

Frequently Asked Questions

Click here for DePaul University Continuing and Professional Education departmental student policies.
What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate, students must successfully complete three required courses and two elective courses plus one seminar. Follow the link to learn more about the IMC Certificate and review the list of courses.
Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class with different requirements than courses taken for academic credit.
How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than 20 students.
Will I have to write papers and take exams?
While the assignments differ for each instructor and course, you will be assigned non-graded homework, and you will receive feedback on each of your assignments. Some courses also include in-class presentations.
Are the courses very technical?
Some of the topics are technical but are described in a way that a non-technical person can understand. At every stage of the program, theory is integrated with the technology - we aim to provide insight for technical and non-technical participants.

Registration

Online registration is available 24 hours a day, 7 days a week. Add the course you are interested in to your shopping cart and proceed to checkout. Registration is also available via phone, fax or mail. An Adobe Acrobat PDF of the registration form is provided for your convenience.

Course Availability

Course Section Add to Shopping Cart
KMC 222-00
20181
2
Loop7432
Staff
DePaul Center, Room 7406, 1 East Jackson Blvd., Chicago IL
Tuesdays, March 27 - May 15, 2018, 6:00 - 9:00 PM
2.4 CEUs
24 Contact Hours
Required Fees: Price
Registration - $75 late fee applied to all registrations received after 3/20/2018$1,895.00