Marketing Research Certificate Program

Description:

The Marketing Research Certificate Program is designed to provide you with an overview of the marketing research process and how it affects key business decisions. You'll come away with the basic skills necessary to conduct and/or manage qualitative and quantitative studies for your organization that will guide strategic and tactical decisions. This course will help you gain familiarity with both fundamental and state-of-the-art market research design and analysis techniques and procedures, offering a solid foundation to guide you through the entire research process. You'll learn how to identify the underlying business issue, design the research program, collect the data, tabulate and analyze the results, and prepare and present findings.
In this five-week program, you will learn practical ways to develop sample design plans and construct effective questionnaires appropriate for qualitative and quantitative studies. You will also learn when to use, how to organize and how to get the most out of your focus group sessions. You'll come away with a solid foundation of knowledge of common data analysis techniques and the confidence and skills necessary to excel in any research setting.
Marketing Research also counts as an elective towards completing the Integrated Marketing Communications Certificate Program.

For More Information, Contact:

Jurate Murray
  • Email: jmurray9@depaul.edu
  • Phone: (312) 362-5913
  • FAX: (312) 362-6540

Who Should Attend

Whether you are a hands-on practitioner or someone who manages or interacts with market researchers, whether you’re new to the field or an experienced professional, this program will give you a deeper understanding of the marketing research process.

Benefits

  • Learn how to recognize situations that require market research
  • Gain an understanding of the research designs that could be used to address specific business issues
  • Broaden your understanding of critical research techniques and good research practices
  • Develop practical skills you can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results

Syllabus

Click here to view our course syllabus.

Frequently Asked Questions

Click here for DePaul University Continuing and Professional Education departmental student policies.
Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class with different requirements than courses taken for academic credit.
How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than 20 students.
Will I have to write papers and take exams?
While the assignments differ for each instructor and course, you will be assigned non-graded homework, and you will receive feedback on each of your assignments. Some courses also include in-class presentations.
What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate, students must successfully complete three required courses and two elective courses plus one seminar. Follow the link to learn more about the IMC Certificate and review the list of courses.

Registration

Online registration is available 24 hours a day, 7 days a week. Add the course you are interested in to your shopping cart and proceed to checkout. Registration is also available via phone, fax or mail. An Adobe Acrobat PDF of the registration form is provided for your convenience.

Course Availability

Course Section Add to Shopping Cart
KMC 225-00
20184
1
Loop7517
Jaime Noriega
DePaul Center, Room 7406, 1 East Jackson Blvd., Chicago IL
Wednesdays, October 31 - December 5, 2018, 6:00 - 9:00 PM. No class 11/21
1.5 CEUs
15 Contact Hours
Required Fees: Price
Registration - $75 late fee applied to registrations received after 10/24/2018$795.00