Building an Effective Marketing Plan Certificate Program

Description:

The Building an Effective Marketing Plan Certificate Program will review the elements of marketing, including One-to-One, B2B, CRM, research and analysis tools, distribution channels and pricing. You will learn how each element fits into the overall plan of a business and how to develop and execute your own plans. The program will cover everything from basic fundamentals to the latest trends, and you will develop your own marketing plan to take back to your organization.
This six-week certificate program can be taken as a stand-alone course, and also fulfills one of the core requirements in DePaul’s Integrated Marketing Communications Certificate Program.

For More Information, Contact:

Jurate Murray
  • Email: jmurray9@depaul.edu
  • Phone: (312) 362-5913
  • FAX: (312) 362-6540

Who Should Attend

  • Professionals who provide input into the development of their organization’s marketing plans
  • Strategic planners interested in developing a more integrated, holistic marketing plan
  • Professionals who implement and execute the strategic initiatives of their organization’s marketing plan
  • Entrepreneurs and individuals interested in learning and understanding new marketing solutions, and how to effectively execute cutting-edge ideas and plans

Benefits

Through this program, you’ll learn to develop high-impact marketing plans by:
  • Assessing customer needs
  • Analyzing market demand
  • Evaluating competition
  • Developing product strategies
  • Establishing pricing
  • Assessing channel structure
  • Developing marketing promotion programs and budgets

Syllabus

Week 1—Marketing Fundamentals
  • The marketing concept; the scope of marketing
  • The contents of your plan
  • Strengths and weaknesses inventory
  • The marketing mix
Week 2—Marketing Intelligence
  • Market research
  • Configuring your offering (product strategy)
  • Environmental scan
  • Competitive strategy
Week 3—Marketing Planning
  • Segmentation and targeting
  • Positioning
  • Consumer decision-making and behavior
  • Pricing strategy
Week 4—Marketing Communication and Media Strategy
  • Marketing communications strategy
  • Media strategy and Social Media Marketing
Week 5—Branding and Marketing Implementation & Measurement
  • Building your brand
  • Measuring marketing performance
Week 6—Final Presentations
  • Your final presentations and feedback
  • The future of marketing for you and your business

Frequently Asked Questions

Click here for DePaul University Continuing and Professional Education departmental student policies.
Are there course materials?
There are no books for this course. Handouts will be distributed on the first day of class. The cost of these materials is included in the course fee.
What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate, students must successfully complete three required courses and two elective courses plus one seminar. Follow the link to learn more about the IMC Certificate and review the list of courses.
Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class, with different requirements than courses taken for academic credit.
How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have less than 20 students.
Will I have to write papers and take exams?
While the assignments differ for each instructor and course, you will be assigned non-graded homework, and you will receive feedback on each of your assignments. Some courses also include in-class presentations.
What is the difference between a certificate and a certification?
A certificate is earned after completion of a course or a series of courses. Certificates are usually awarded by a training provider or an educational institution. Certification typically includes an experience, an educational component and requires passing an exam. Certifications are awarded by governmental and/or professional agencies and often require recertification to remain certified.

Registration

Online registration is available 24 hours a day, 7 days a week. Add the course you are interested in to your shopping cart and proceed to checkout. Registration is also available via phone, fax or mail. An Adobe Acrobat PDF of the registration form is provided for your convenience.

Course Availability

Course Section Add to Shopping Cart
KMC 207-00
20194
1
Loop7707
David Aron
DePaul Center, Room 7514, 1 East Jackson Blvd., Chicago IL
Tuesdays, October 29 - December 3, 2019, 6:00 - 9:00 PM
1.8 CEUs
18 Contact Hours
Required Fees: Price
Registration - $75 late fee applied to registrations received after 10/22/2019$1,095.00