Content Marketing Strategy Certificate Program

Description:

According to Adweek, 81 percent of shoppers conduct research online before making a purchase. As a marketer you should meet prospective customers and engage the loyalty of current customers where they are most likely to notice.
Content marketing drives sales, customer loyalty and brand awareness by providing potential customers the information they are using to evaluate your brand, product and service before they ever speak with a sales representative. In this six-week certificate program, you will discover how to use this marketing approach to expand brand awareness and transform a person who is just aware of your products or services into a purchaser.
The Content Marketing Certificate Program will help you learn how to master the marketing technique that’s driving optimal growth and return on marketing investment for brands in every industry.

For More Information, Contact:

Jurate Murray
  • Email: jmurray9@depaul.edu
  • Phone: (312) 362-5913
  • FAX: (312) 362-6540

Who Should Attend

This certificate program is ideal for marketers who want to gain working, practical knowledge of a new skill that will increase their value in the marketplace.

Benefits

You will gain working, practical knowledge of a new skill that will increase your value in the marketplace as more and more companies hire content marketing staff. According to a recent LinkedIn career report, in 2017:
  • 89 percent of B2B companies are using content marketing
  • 75 percent of companies increased their production of content marketing
  • 51 percent of companies had a content marketing manager on staff—up from 42 percent in 2016

Syllabus

Class 1: Foundations of a content marketing strategy
  • Defining content marketing vs. inbound marketing
  • Three rules of exceptional content
  • Recommendations for leveraging content for other marketing and business objectives
  • How to start creating a content marketing plan
Class 2: How to build a long-term content strategy
  • Analysis of two content creation methodologies
  • Mapping a content marketing strategy and editorial calendar to the buyer’s journey
  • Common methods for scaling content production without going insane
  • Analysis of two content creation methodologies
  • Content research principles and strategies
Class 3: How to optimize content for search
  • Tools, tricks and tips for optimizing content for search and conducting keyword research
  • How to build a content pillar within your website
  • How Google evaluates page quality for search engine optimization
Class 4: Content promotion tactics
  • How to select the right mixture of content promotion tactics to meet your goals
  • 10 content promotion tactics to meet every budget
Class 5: Analysis and data-informed content
  • What does the data mean? Learn how to build content reports using Google Analytics and evaluate content performance
  • How to use Google Analytics and Google Search Console for content marketing
Class 6: Content marketing mini-hackathon
  • Creating a content marketing editorial plan aligned to the stages in the buyer’s journey hackathon.

Frequently Asked Questions

Click here for DePaul University Continuing and Professional Education departmental student policies.
Do I get DePaul credit for this class?
No, this is a professional education class with different requirements than courses taken for academic credit.
How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than 20 students.
Will I have to write papers and take exams?
You will have to create a content marketing editorial plan aligned to the stages in the buyer’s journey hackathon. You must successfully complete the project presentation to receive the certificate.
What is the difference between a certificate and a certification?
A certificate is earned after completion of a course or a series of courses. Certificates are usually awarded by a training provider or an educational institution. Certification typically includes an experience, an educational component and requires passing an exam. Certifications are awarded by governmental and/or professional agencies and often require recertification to remain certified.

Registration

Online registration is available 24 hours a day, 7 days a week. Add the course you are interested in to your shopping cart and proceed to checkout. Registration is also available via phone, fax or mail. An Adobe Acrobat PDF of the registration form is provided for your convenience.

Course Availability

Course Section Add to Shopping Cart
KMC 153-00
20194
1
Loop7729
Joshua Dreller
DePaul Center, Room 7406, 1 East Jackson Blvd., Chicago IL
Mondays, October 28 - December 2, 2019, 6:00 - 9:00 PM
1.8 CEUs
18 Contact Hours
Required Fees: Price
Registration$995.00