CIMA Interactive Marketing Certificate Program

Description:

DePaul University, in conjunction with the Chicago Interactive Marketing Association (CIMA), offers a six-week certificate program for marketing professionals to improve their knowledge and application of the theory and practice of interactive marketing.
In this program, you will learn the terminology and strategy for Internet search, social media, web analytics, mobile marketing and digital display advertising from Chicago area professionals who are experts in their fields. Throughout the six weeks of study, you'll set up a simple website to practice and follow a practical case project to determine how well your social media and search skills affect analytics for your site. You will receive an Interactive Marketing Certificate from DePaul University upon successful completion of the program. To receive the certificate, you must take and pass an examination based on the terminology, applications and strategy taught in class.

For More Information, Contact:

Jurate Murray
  • Email: jmurray9@depaul.edu
  • Phone: (312) 362-5913
  • FAX: (312) 362-6540

Video Clips

You can view the video that was created for the CIMA Interactive Marketing Certificate Program here:

Student Testimonial

"As an account manager, I'm responsible for selling display and mobile ad placements to local and regional clients. The class has not only re-enforced my current knowledge, but also given me a good understanding of the technical side of the space too. If you work in the digital industry in search, mobile, display or social segments, this is a great program that gives you a well-rounded and detailed introduction of these platforms. You'll brush up on the basics, but also get into specific examples and detailed case studies happening now. Not to mention, it's a great way to network with fellow digital professionals!"
-- Tim Weaver

Who Should Attend

This program is designed for marketing professionals with at least three years of experience in the following functional areas:
  • Sales
  • Account management
  • Media (traditional and interactive)
  • Agencies
  • Social media marketing
  • Community managers
  • Public relations
  • Mobile marketing
  • Marketing research
  • Database management

Benefits

By the end of this program, you will have a solid understanding of:
  • Search, both SEO and paid
  • Web analytics
  • Display advertising on the Internet
  • Mobile marketing
  • Social media marketing
  • Interactive marketing strategy

Affiliations

CIMA logo

Syllabus

Frequently Asked Questions

Are there course materials?
There are no required textbooks for the course, but there will be readings suggested by faculty.
Do I get a grade for the course?
While there is no grade given, an examination at the end of the course will be based on pass/fail.
Do I get DePaul credit for this class?
This program qualifies for CEU's given by DePaul University.
What is the class size?
Class size will be limited to 22 students.
Who will be teaching the course?
Classes are taught by several professional experts and administered by one person appointed by the Executive Director of the Kellstadt Marketing Center.

Registration

Online registration is available 24 hours a day, 7 days a week. Add the course you are interested in to your shopping cart and proceed to checkout. Registration is also available via phone, fax or mail. An Adobe Acrobat PDF of the registration form is provided for your convenience.

Course Availability

Course Section Add to Shopping Cart
KMC 143-00
20142
1
Loop6361
Dr. Steven Kelly
Roy Wollen
14 E. Jackson Blvd., 1005
Thursdays, May 22 - June 26, 2014, 6:00 - 9:00 PM
1.8 CEUs
18 Contact Hours
Required Fees: Price
Registration - $75 late fee applied to registrations received after 5/15/2014$1,095.00