Integrated Marketing Communications Certificate Program

Description:

Whether targeting consumers or other businesses, marketing communications should arise from a well-developed marketing plan and a clear understanding of the audience's wants and needs. The communication strategy should follow the goals of the organization through direct marketing, sales, advertising and public relations.
The Integrated Marketing Communications (IMC) certificate is a marketing course that provides a comprehensive understanding of the fundamentals needed to build a clear, cooperative communication strategy for your organization by strategically aligning your advertising, promotion and direct and digital marketing.

For More Information, Contact:

Jurate Murray
  • Email: jmurray9@depaul.edu
  • Phone: (312) 362-5913
  • FAX: (312) 362-6540

Student Testimonials

"The IMC Program from DePaul is an excellent program for marketing professionals as well as those who are changing careers or looking for new skill sets. The content is rich and practical, the instructors are knowledgeable, and the schedule is flexible. I was able to immediately apply what I learned to my work and was able to make improvements within our marketing department."
---Alla Antonov, Senior Marketing Specialist
"I was a temporary visitor to Chicago. I came from Jordan to obtain an Integrated Marketing Communications (IMC) certificate. I looked at all the non-credit marketing courses in Chicago and chose DePaul because it offers flexible, comprehensive non-credit certificate programs for professionals who are looking to gain distinctive skills. This certificate has given me more credibility at work as I've taken on more responsibilities. DePaul is the best place to get this marketing certification in Chicago."
---Sufian Hasan Muhsen

Who Should Attend

  • Experienced marketers wishing to acquire new skill sets
  • Marketing managers
  • Account managers
  • Marketing research professionals
  • Advertising professionals
  • Public relations practitioners
  • Business owners and entrepreneurs

Program Requirements

To receive the IMC certificate, students must successfully complete three required courses and two elective courses plus one seminar. Each marketing course, certificate program and/or seminar can be taken as a stand-alone class; however, there is a benefit to obtaining the comprehensive skills associated with the IMC certificate. The selection of electives may vary from year to year.

Frequently Asked Questions

Click here for DePaul University Continuing and Professional Education departmental student policies.
What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate, students must successfully complete three required courses and two elective courses plus one seminar.
Do I get DePaul credit for these classes?
No, but some have been approved for CEU credits. These classes are professional education classes with different requirements than courses taken for academic credit.
How big are the classes?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than twenty students.
Will I have to write papers and take exams?
While the assignments differ for each instructor and course, you will be assigned non-graded homework, and you will receive feedback on each of your assignments. Some courses also include in-class presentations.
Are the courses very technical?
Some of the topics are technical but are described in a way that a non-technical person can understand. At every stage of the program, theory is integrated with the technology - we aim to provide insight for technical and non-technical participants.
Does this program qualify for financial assistance through the  Workforce Innovation and Opportunity Act (WIOA)?
In order to find out if you qualify for financial assistance, you must first contact Workforce Development. As a certified program under the  ILLINOIS workNet  initiative, this program has been approved for workforce training grants for those who are eligible. Funding may  be available for those receiving unemployment benefits. Please contact us or Workforce Development for more information.

Registration

Online registration is available 24 hours a day, 7 days a week. Add the course you are interested in to your shopping cart and proceed to checkout. Registration is also available via phone, fax or mail. An Adobe Acrobat PDF of the registration form is provided for your convenience.

Course Availability

Program Requirements (6 Courses Required)
To receive the IMC certificate, students must successfully complete three required courses, two elective courses, and one seminar. Students can take either the in-class or online course offering of the Practical Internet Marketing Certificate Program.
Required Courses
Building an Effective Marketing Plan Certificate Program
Jacobs & Stone Multichannel Marketing Communications (MC2) Certificate Program: Creating Direct, Interactive and Measurable Media Strategies
Online Practical Internet Marketing Certificate Program
Practical Internet Marketing Certificate Program
Electives
Choose two:
Elective Courses
Advertising and Public Relations Essentials Certificate Program
Branding Essentials Certificate Program
Customer Relationship Management (CRM) Certificate Program
Digital Marketing Strategy Certificate Program
Effective Presentation and Communication Skills Certificate Program
Marketing Research Certificate Program
Mobile Marketing Certificate Program
Negotiation Strategies and Skills Certificate Program
Online Social Media Marketing Certificate Program
Predictive Analytics Certificate Program
Professional Business Writing Certificate Program
Search Engine Marketing Certificate Program
Social Media Marketing Certificate Program
Seminars
Choose one:
Elective Courses
Business Grammar Essentials Seminar
Consumer Behavior Seminar: Understanding Consumer Trends
Content Marketing Seminar
Marketing Boot Camp Seminar
Marketing Return on Investment (ROI) Seminar: Techniques to prove the effectiveness of direct and interactive marketing
Social Media Marketing Seminar

Fees:
Required Fees Price
Registration - This program is NOT FREE. Students must pay for each component course.$0.00