Current course offering dates and locations
Online Practical Internet Marketing Certificate Program has the current day(s) and time(s) available for convenient program registration:
2/3/2014 - 3/16/2014, Online
Information regarding the listed course section(s), as well as registration for a course, is available at the bottom of this course page.
Program Information Contact
Jurate Murray is the program contact for this course. Jurate can be reached at any of the following:
The Practical Internet Marketing Certificate Program
is now available online! Online Practical Internet Marketing is taught asynchronously by the same instructor who teaches the in-class program. The class will cover the same content, but the online format frees you from having to come to class at a set time and location. You can study at your own paceany hour of the day, from any place in the world with Internet access. You get the same great class but on your schedule.
Practical Internet Marketing will prepare you to act both strategically and tactically - utilizing social media tools like blogs, microblogs (Twitter
), podcasts, vodcasts, video, barcodes, email and networking sites to engage with your audience and sell your products and services. You will discover how to use analytic tools to gauge the effectiveness of your campaigns and communicate meaningfully with your audience.
You can view James Moore's introduction to Practical Internet Marketing by downloading the iPod video.
The link is:
“Professor Moore is not only a hands-on user and programmer of the subject matter, but he also
crafts a well-structured syllabus on a constantly evolving field, delivers course material in a
charismatic manner, and even demonstrates knowledge of digital audio/video broadcast
production.” - J. Matthews
Who Should Attend
This course is intended to demonstrate practical and low-cost techniques for small businesses and individuals. Participants should have a general degree of comfort working with computers, including the ability to install software, browse the Internet and perform word processing.
The following are just some of the audiences that would benefit from this course:
- Small businesses
- Marketing professionals
- Guerilla marketers
- Hands-on experience: Participants will learn best practices in Internet marketing and how to use the software tools to communicate effectively.
- Cutting-edge curriculum: The program will present innovative, proven Internet marketing techniques as well as practical, current insights. Each time the class is taught the content is updated to include new developments and materials.
- Feedback and peer review: Participants will receive constructive feedback from their instructor and classmates.
- Online enhancements: Face-to-face sessions are accompanied with an online course that includes PDF handouts, discussion, quizzes, videos, downloads, links and more.
- Planned website development for marketing effectiveness
- How to optimize web pages for search engines
- Software tools to simplify your work
- Organic and paid search
- Website analytics
- A/B (split) and multivariate testing
- How to create and use RSS feeds
- How to podcast and vodcast
- How to use PDFs for marketing
- How to blog and Tweet- examples: Practical Internet Marketing Certificate Program blog, best practices, sites and software
- How to use social networking to get your message out
- How to design effective bulk personalized e-mail
- Barcodes (QR Codes and Microsoft Tags)
- Where to find low-cost stock photography
- Introduction and program overview
- Internet marketing: definitions and theory
- How the Internet works: Distributed network, victorian internet, routing, WWW, DNS, top level domains, who owns the Internet?, HTML, browsers
- Planning your website: paper prototyping, wireframes, usability testing, hosting and top level domains
- Software tools: Word processor, web editor, audio editor/podcasting, image manipulation, portable applications
- Basic computer security
- Safe file transfer: SSH vs. FTP
- Web 2.0
- Intro to social media: blogs, flogs, microblogging (Twitter), RSS, podcasting and vodcasting
- Internet Business Models
- Paper prototyping
- Card sorting
- Domain name: TLD strategy, Trademarks, Active domains
- Search engines: how they work, major players, getting listed and site submission
- Search engine optimization (SEO): Web copy, crafting HTML, keywords, inbound links, robots.txt, indexing and site maps
- Landing page optimization
- Paid search vs. organic search
- Google Adwords
- Intro to Social Media Part 2
- Second Life
- Mobile Marketing
- AR (Augmented Reality)
- Interactive Marketing
- QR Codes
- A/B (split) and multivariate testing
- KPI (Key Performance Indicators)
- Internet Business Models
- Internet retailing
- Channels and multichannel marketing
- Email marketing: how email works, best practices, text vs. HTML
- Consumer-Generated Content Organizing
- Stock photography
- PDFs: best practices, optimization, search strategies
- Final presentations (required for certificate)
Frequently Asked Questions
for DePaul University Continuing and Professional Education departmental student policies.
Are there course materials?
There are no required books for this program. Handouts, podcasts and vodcasts can be downloaded from the course website. The cost of these materials is included in the course fee.
Is there required software?
Projects will require the use of free software. Instructions on how to download and use the software will be provided online.
Is this class very technical?
Some of the topics are technical but are described in a way that a non-technical person can understand. At every stage, theory is integrated with the technology – we aim to provide insight for technical and non-technical participants.
Do I need a computer?
You will need access to a computer (Windows or Mac OS X) and a reliable (broadband) connection to the Internet.
How big is the class?
Class size is limited. Most classes have fewer than 20 students.
Will I have to write papers and take exams?
You will have an assignment each week, which will not be graded, but you will receive feedback on each of your assignments. At the end of the course, you will have a class presentation. Instructions on how to create your online presentation will be provided.
Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class with different requirements than courses taken for academic credit.
What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate
, students must successfully complete five required courses and one elective course.
Required Courses (Five):
* Note: Students can take either the in-class or online course offering of the Practical Internet Marketing Certificate Program
Elective Courses (choose one):
Does this program qualify for financial assistance through the Workforce Investment Act (WIA)?
In order to find out if you qualify for financial assistance, you must first contact Workforce Development. As a certified program under the ILLINOIS workNet
initiative, this program has been approved for workforce training grants for those who are eligible. Funding may
be available for those receiving unemployment benefits. Please contact us or Workforce Development for more information.
Online registration is available 24 hours a day, 7 days a week - just add the course you are interested in to your shopping cart.
Alternatively you can register by phone, fax or mail. An Adobe Acrobat PDF
is provided for your convenience.
Online Registration Information
Course Section 1
Registration details appear in the following registration box. Please note registration details and then click the "Add to Shopping Cart" button.
For more information contact: