Social Media Marketing Seminar
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Current course offering dates and locations
Social Media Marketing Seminar has the current day(s) and time(s) available for convenient program registration:
- 6/7/2013, Loop
- 9/27/2013, Loop
- 11/1/2013, Loop
- 12/6/2013, Loop
Information regarding the listed course section(s), as well as registration for a course, is available at the bottom of this course page.
Program Information Contact
Jurate Murray is the program contact for this course. Jurate can be reached at any of the following:- E-mail: jmurray9@depaul.edu
- Telephone: (312) 362-5913
- Fax: (312) 362-6540
Introduction
Twitter, Facebook, StumbleUpon, YouTube... companies are using these "tools" to communicate with their customers, and you can too. Learn about social media and how to use it to enhance your business or career and build relationships in ways you never have before. Whether you are promoting your company, your personal business, your next career move or a local event, it pays to understand the value of online social networking sites.
With DePaul’s Social Media Marketing Seminar, you will gain a better understanding of the various benefits of social media, including communication, collaboration, multi-media and entertainment. You will also gain insight into the low cost and high yield associated with social media.
This one-day seminar can be taken as a stand-alone course and also fulfills one of the core requirements in DePaul’s Integrated Marketing Communications Certificate Program.
Who Should Attend
The seminar is designed for business owners, decision-makers, entrepreneurs and professionals looking to gain a better understanding of Social Media Marketing.
Benefits
- Gain a better understanding of how to use Social Media Marketing (SMM) for both business and personal use
- Discover how to use SMM to build awareness, increase visibility and engage in conversations
- Learn from case studies and real-time demonstrations
- Explore various SMM tools including Facebook, Twitter, StumbleUpon and YouTube
Topics
- How Social Media Marketing (SMM) works
- How businesses and individuals are using sites for promotion
- The unwritten rules of SMM etiquette
- Using searchable directories to find a variety of contacts
- How to create profiles for social networking sites so "they" can find you
- Measuring the Impact of SMM Efforts
Frequently Asked Questions
Click here for DePaul University Continuing and Professional Education departmental student policies.
What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate, students must successfully complete five required courses and one elective course.
To receive the IMC certificate, students must successfully complete five required courses and one elective course.
Required Courses (Five):
- Jacobs & Stone Multichannel Marketing Communications Certificate Program: Creating Direct, Interactive and Measurable Media Strategies
- Building an Effective Marketing Plan Certificate Program
- Customer Relationship Management (CRM) Certificate Program
- Social Media Marketing Seminar
- Practical Internet Marketing Certificate Program (choose one)
* Note: Students can take either the in-class or online course offering of the Practical Internet Marketing Certificate Program
Elective Courses (choose one):
- Paid Search Marketing Certificate Program
- Advertising and Public Relations Essentials Certificate Program
- Effective Presentation and Communication Skills Certificate Program
- Professional Business Writing Certificate Program
- Branding for Success Certificate Program
- Negotiation Strategies and Skills Certificate Program
- Marketing Research Certificate Program
- Advanced Marketing Research Techniques Certificate Program
- Website Design for Marketers Certificate Program
- Web Analytics Seminar: Measuring Website Effectiveness
Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class with different requirements than courses taken for academic credit.
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class with different requirements than courses taken for academic credit.
How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than 20 students.
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than 20 students.
Is this course very technical?
Some of the topics are technical but are described in a way that a non-technical person can understand. At every stage of the program, theory is integrated with the technology - we aim to provide insight for technical and non-technical participants.
Some of the topics are technical but are described in a way that a non-technical person can understand. At every stage of the program, theory is integrated with the technology - we aim to provide insight for technical and non-technical participants.
Registration
Online registration is available 24 hours a day, 7 days a week - just add the course you are interested in to your shopping cart.
Alternatively you can register by phone, fax or mail. An Adobe Acrobat PDF is provided for your convenience.
Online Registration Information
Course Section 1
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Course Section 2
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Course Section 3
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Course Section 4
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For more information contact:
Jurate Murray
- E-mail: jmurray9@depaul.edu
- Telephone: (312) 362-5913
- Fax: (312) 362-6540