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Practical Internet Marketing Certificate Program

Current course offering dates and locations
Practical Internet Marketing Certificate Program has the current day(s) and time(s) available for convenient program registration:
Information regarding the listed course section(s), as well as registration for a course, is available at the bottom of this course page.
Program Information Contact
Jurate Murray is the program contact for this course. Jurate can be reached at any of the following:

Introduction

Do you have high marketing costs? Want to know how to use the Internet to promote yourself or your business? This six-week certificate program will provide hands-on experience with simple, low-cost Internet marketing tools and techniques.
Practical Internet Marketing will prepare you to act both strategically and tactically - utilizing social media tools like blogs, microblogs (Twitter), podcasts, vodcasts, video, barcodes, email and networking sites to engage with your audience and sell your products and services. You will discover how to use analytic tools to gauge the effectiveness of your campaigns and communicate meaningfully with your audience. Learn how to blog, tweet, podcast and vodcast as well as optimize your web pages for search engines.
Each class will feature a combination of presentation, instruction and class discussion, and will end with an exercise due the following week, which will culminate in class presentations. The course combines theory and practice in a way that is understandable to those with a technical background as well as those with a more operational background; however, basic computer experience on either a Windows or a Mac OS platform is expected.
This six-week certificate program may be taken as a stand-alone course and also fulfills one of the core requirements in DePaul’s Integrated Marketing Communications Certificate Program.

Video Clips

You can view James Moore's introduction to Practical Internet Marketing by watching the RealMedia clip or downloading the iPod video. Click on one of the following links:
To watch the RealMedia video you must have RealMedia RealPlayer installed on your computer. RealMedia offers free installation of the software.

Student Testimonial

"This class is a must for everyone who is responsible for marketing or communications as part of their job. It covered a broad range of Internet, Social Media and Web 2.0 tools using traditional and digital teaching formats.
Our instructor, James, is very dedicated, personable and an all-things-web guru. His knowledge, a unique combination of marketing and technology, enables him to discuss strategy on high-tech topics which enhance your learning experience. He is very cutting edge, yet approachable, and kept the class moving. DePaul University has a gem on their hands!"
-Kimberly Young

Who Should Attend

This course is intended to demonstrate practical and low-cost techniques for small businesses and individuals. Participants should have a general degree of comfort working with computers, including the ability to install software, browse the Internet and operate word processing programs.
The following are just some of the audiences that would benefit from this course:

Benefits

Topics

  • Planned website development for marketing effectiveness
  • How to optimize web pages for search engines
  • Software tools to simplify your work
  • Organic and paid search
  • Website analytics
  • A/B (split) and multivariate testing
  • How to create and use RSS feeds
  • How to podcast and vodcast
  • How to use PDFs for marketing

Syllabus

Week 1
Week 2
Week 3
Week 4
Week 5
Week 6

Frequently Asked Questions

Click here for DePaul University Continuing and Professional Education departmental student policies.
Are there course materials?
There are no required books for this program. Comprehensive handouts will be distributed each class. Handouts, podcasts and vodcasts can be downloaded from the course website. The cost of these materials is included in the course fee. Each PDF handout is approximately 60-100 pages in length. The classroom presentations are recorded and made available as vodcasts.
Is there required software?
Projects will require the use of free software. Instructions on how to download and use the software will be provided in class. If you have difficulty downloading the software, we can provide CDs containing the necessary programs.
Is this class very technical?
Some of the topics are technical but are described in a way that a non-technical person can understand. At every stage, theory is integrated with the technology – we aim to provide insight for technical and non-technical participants.
Do I need a computer?
You will need access to a computer (Windows or Mac OS) to complete class projects. You may bring a laptop to class if you wish, but it is not required.
How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than 20 students.
Will I have to write papers and take exams?
You will have an assignment each week, which will not be graded, but you will receive feedback on each of your assignments. At the end of the course, you will have a class presentation.
Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class with different requirements than courses taken for academic credit.
What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate, students must successfully complete five required courses and one elective course.
Required Courses (Five):
* Note: Students can take either the in-class or online course offering of the Practical Internet Marketing Certificate Program
Elective Courses (choose one):

Registration

Online registration is available 24 hours a day, 7 days a week - just add the course you are interested in to your shopping cart.
Alternatively you can register by phone, fax or mail. An Adobe Acrobat PDF is provided for your convenience.
Online Registration Information
Course Section 1
Registration details appear in the following registration box. Please note registration details and then click the "Add to Shopping Cart" button.
Practical Internet Marketing Certificate Program
Course Code:
KMC 120-00
Term:
20132
Section Number:
1
Schedule Number:
Loop6031
Instructor(s):
Chris Kanellakes
Location:
DePaul Center, Room 7406, 1 East Jackson Blvd., Chicago IL
Loop Campus Directions
Dates:
Tuesdays, June 11 - July 16, 2013, 6:00 - 9:00 PM
Units:
1.8 CEUs
Required Fees
Registration - $75 late fee applied to registrations received after 06/04/13:
$1,095.00

Total Required Fees
$1,095.00
Course Section 2
Registration details appear in the following registration box. Please note registration details and then click the "Add to Shopping Cart" button.
Practical Internet Marketing Certificate Program
Course Code:
KMC 120-00
Term:
20133
Section Number:
1
Schedule Number:
Loop6143
Instructor(s):
James Moore
Location:
DePaul Center, Room 7406, 1 East Jackson Blvd., Chicago IL
Loop Campus Directions
Dates:
Mondays, September 16 - October 21, 2013, 6:00 - 9:00 PM
Units:
1.8 CEUs
Required Fees
Registration - $75 late fee applied to registrations received after 9/9/2013:
$1,095.00

Total Required Fees
$1,095.00
For more information contact:
Jurate Murray
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