Predictive Analytics Certificate Program
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Current course offering dates and locations
Predictive Analytics Certificate Program has the current day(s) and time(s) available for convenient program registration:
- 6/10/2013 - 7/8/2013, Loop
- 10/16/2013 - 11/13/2013, Loop
Information regarding the listed course section(s), as well as registration for a course, is available at the bottom of this course page.
Program Information Contact
Jurate Murray is the program contact for this course. Jurate can be reached at any of the following:- E-mail: jmurray9@depaul.edu
- Telephone: (312) 362-5913
- Fax: (312) 362-6540
Introduction
Become proficient in the use and interpretation of complex multivariate research output. During this five-week program, you will gain a working knowledge of the application of advanced marketing research techniques. SPSS (one of the most widely used computer programs for statistical analysis) will be introduced, demonstrating how to conduct basic and advanced analysis.
Hone your ability to work with data and carefully sift through it until a coherent “story" emerges. This technique allows an effective marketing strategy to be formulated. Presentations can then be made to clients based on data analyses that captures the attention and makes an impact.
Advanced Marketing Research Techniques also counts as an elective towards completing the Integrated Marketing Communications Certificate Program.
Student Testimonials
"The course strengthened my knowledge of advanced data analysis and statistical modeling techniques and gave me practical experience at applying [these techniques] to a complex real-world business problem. The course was well laid out and delivered with a highly efficient style. I was able to recognize my passion for the subject and will pursue further education in this field of study."
-Bryan Rulli
Who Should Attend
- Marketing managers
- Account managers in market research firms
- Advertising research analysts
- Marketing research professionals
- Market research analysts
- Technical analysts seeking entry into the market research field
- Individuals with technical backgrounds looking to expand to marketing
Objectives
- Give you a working knowledge of the application of advanced marketing research techniques using a practicing manager’s viewpoint
- Develop the ability to match the right technique with the right opportunity
- Familiarize you with the use of SPSS in order to conduct basic and advanced analyses
- Develop your ability to work with data and to carefully sift through it until a coherent "story" emerges that allows an effective marketing strategy to be formulated
- Expand your ability to make presentations to clients based on data analyses that “hold” a client’s attention and that make an impact
This is not a statistics course. Even though all the techniques are based on the theory of statistics, the approach taken here is logic-based, rather than formula-based. Hence, you will not be a statistics expert at the end of this course; however, you will know and apply all the techniques in a practical manner.
Topics
- Factor analysis for data reduction
- Multiple regression for prediction purposes
- Cluster analysis for better segmentation
- Multidimensional scaling to visualize spacial relationships
- Correspondence with perceptual mapping
Syllabus
Week 1
Factor Analysis
- Introduction to metric scales
- Overview of data analysis using SPSS
- Using SPSS for factor analysis
Week 2
Multiple Regression Analysis
- Overall understanding of multiple regression
- Using SPSS for multiple regression
Week 3
Cluster Analysis
- Understanding cluster analysis
- Using SPSS to create clusters
Week 4
Multiple Discriminant Analysis
- Understanding discriminant analysis
- Using SPSS MDA analysis to analyze consumer preferences
Week 5
Correspondence Analysis
- A decision framework for correspondence analysis
- Using correspondence analysis to analyze consumer purchase intent
Frequently Asked Questions
Click here for DePaul University Continuing and Professional Education departmental student policies.
Will we be using data?
Yes, this is a course that teaches you to use SPSS.
Yes, this is a course that teaches you to use SPSS.
Do I need to access my own company's data?
It would be preferable. However, if you do not have access to that data or are not willing to use it, some data will be made available to you.
It would be preferable. However, if you do not have access to that data or are not willing to use it, some data will be made available to you.
Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class with different requirements than courses taken for academic credit.
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class with different requirements than courses taken for academic credit.
How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than 20 students.
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than 20 students.
Will I have to write papers and take exams?
While the assignments differ for each instructor and course, you will be assigned non-graded homework, and you will receive feedback on each of your assignments. Some courses also include in-class presentations.
While the assignments differ for each instructor and course, you will be assigned non-graded homework, and you will receive feedback on each of your assignments. Some courses also include in-class presentations.
Registration
Online registration is available 24 hours a day, 7 days a week - just add the course you are interested in to your shopping cart.
Alternatively you can register by phone, fax or mail. An Adobe Acrobat PDF is provided for your convenience.
Online Registration Information
Course Section 1
Registration details appear in the following registration box. Please note registration details and then click the "Add to Shopping Cart" button.
Course Section 2
Registration details appear in the following registration box. Please note registration details and then click the "Add to Shopping Cart" button.
For more information contact:
Jurate Murray
- E-mail: jmurray9@depaul.edu
- Telephone: (312) 362-5913
- Fax: (312) 362-6540