Building an Effective Marketing Plan Certificate Program
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Current course offering dates and locations
Building an Effective Marketing Plan Certificate Program has the current day(s) and time(s) available for convenient program registration:
- 6/10/2013 - 7/15/2013, Loop
- 10/28/2013 - 12/2/2013, Loop
Information regarding the listed course section(s), as well as registration for a course, is available at the bottom of this course page.
Program Information Contact
Jurate Murray is the program contact for this course. Jurate can be reached at any of the following:- E-mail: jmurray9@depaul.edu
- Telephone: (312) 362-5913
- Fax: (312) 362-6540
Introduction
The Building an Effective Marketing Plan Certificate Program will review the elements of marketing, including One-to-One, B2B, CRM, research and analysis tools, distribution channels and pricing. You will learn how each element fits into the overall plan of a business and how to develop and execute your own plans. The program will cover everything from basic fundamentals to the latest trends, and participants will develop their own marketing plans to take back to their organizations.
This 6-week certificate program be taken as a stand-alone course, and also fulfills one of the core requirements in DePaul’s Integrated Marketing Communications Certificate Program.
Who Should Attend
- Professionals who provide input into the development of their organization’s marketing plans
- Strategic planners interested in developing a more integrated, holistic marketing plan
- Professionals who implement and execute the strategic initiatives of their organization’s marketing plan
- Entrepreneurs and individuals interested in learning and understanding new marketing solutions, and how to effectively execute cutting-edge ideas and plans
Benefits
Through this program, you’ll learn to develop high-impact marketing plans by:
- Assessing customer needs
- Analyzing market demand
- Evaluating competition
- Developing product strategies
- Establishing pricing
- Assessing channel structure
- Developing marketing promotion programs and budgets
Syllabus
Week 1
Marketing Fundamentals
- Customer needs assessment
- Relationship marketing
- Marketing plan overview
Week 2
Market Research, Industry and Competitive Analysis
- How to collect information about customer needs
- How to estimate the market size
- Analyzing the competitors' strengths and weaknesses
Week 3
Product and Service Decisions, Pricing Strategies
- What are you offering?
- What do your customers need?
- What do your customers value?
- How to price your product or service
Week 4
Promotion Strategies, Channel Decisions
- How do your customers get the product or service?
- How does the customer know about what you offer?
- What types of communication programs are required to achieve your objectives?
Week 5
E-Marketing Strategies, CRM Overview, Budget Considerations
- How to leverage the Internet into your marketing efforts
- How to forecast your customer’s needs
- What does the budget look like?
- What are the different cost items you have to work with?
Week 6
Marketing Plan Implementation
- Marketing plan project
- Presentations
- Implementation considerations
Frequently Asked Questions
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Are there course materials?
There are no books for this course. Handouts will be distributed on the first day of class. The cost of these materials is included in the course fee.
There are no books for this course. Handouts will be distributed on the first day of class. The cost of these materials is included in the course fee.
What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate, students must successfully complete five required courses and one elective course.
To receive the IMC certificate, students must successfully complete five required courses and one elective course.
Required Courses (Five):
- Jacobs & Stone Multichannel Marketing Communications Certificate Program: Creating Direct, Interactive and Measurable Media Strategies
- Building an Effective Marketing Plan Certificate Program
- Customer Relationship Management (CRM) Certificate Program
- Social Media Marketing Seminar
- Practical Internet Marketing Certificate Program (choose one)
* Note: Students can take either the in-class or online course offering of the Practical Internet Marketing Certificate Program
Elective Courses (choose one):
- Paid Search Marketing Certificate Program
- Advertising and Public Relations Essentials Certificate Program
- Effective Presentation and Communication Skills Certificate Program
- Professional Business Writing Certificate Program
- Branding for Success Certificate Program
- Negotiation Strategies and Skills Certificate Program
- Marketing Research Certificate Program
- Advanced Marketing Research Techniques Certificate Program
- Website Design for Marketers Certificate Program
- Web Analytics Seminar: Measuring Website Effectiveness
Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class, with different requirements than courses taken for academic credit.
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class, with different requirements than courses taken for academic credit.
How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have less than 20 students.
Class size is limited to allow for a more interactive environment in the classroom. Most classes have less than 20 students.
Will I have to write papers and take exams?
While the assignments differ for each instructor and course, you will be assigned non-graded homework, and you will receive feedback on each of your assignments. Some courses also include in-class presentations.
While the assignments differ for each instructor and course, you will be assigned non-graded homework, and you will receive feedback on each of your assignments. Some courses also include in-class presentations.
Registration
Online registration is available 24 hours a day, 7 days a week - just add the course you are interested in to your shopping cart.
Alternatively you can register by phone, fax or mail. An Adobe Acrobat PDF is provided for your convenience.
Online Registration Information
Course Section 1
Registration details appear in the following registration box. Please note registration details and then click the "Add to Shopping Cart" button.
Course Section 2
Registration details appear in the following registration box. Please note registration details and then click the "Add to Shopping Cart" button.
For more information contact:
Jurate Murray
- E-mail: jmurray9@depaul.edu
- Telephone: (312) 362-5913
- Fax: (312) 362-6540