CIMA Interactive Marketing Certificate Program
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Current course offering dates and locations
CIMA Interactive Marketing Certificate Program has the current day(s) and time(s) available for convenient program registration:
- 6/18/2013 - 7/23/2013, Loop
- 9/17/2013 - 10/22/2013, Loop
Information regarding the listed course section(s), as well as registration for a course, is available at the bottom of this course page.
Program Information Contact
Jurate Murray is the program contact for this course. Jurate can be reached at any of the following:- E-mail: jmurray9@depaul.edu
- Telephone: (312) 362-5913
- Fax: (312) 362-6540
Introduction
DePaul University, in conjunction with the Chicago Interactive Marketing Association (CIMA), offers a six-week certificate program for marketing professionals to improve their knowledge and application of the theory and practice of interactive marketing.
In this program, you will learn the terminology and strategy for Internet search, social media, web analytics, mobile marketing and digital display advertising from Chicago area professionals who are experts in their fields. Throughout the six weeks of study, you'll set up a simple website to practice and follow a practical case project to determine how well your social media and search skills affect analytics for your site. You will receive an Interactive Marketing Certificate from DePaul University upon successful completion of the program. To receive the certificate, you must take and pass an examination based on the terminology, applications and strategy taught in class.
Student Testimonial
"As an account manager, I'm responsible for selling display and mobile ad placements to local and regional clients. The class has not only re-enforced my current knowledge, but also given me a good understanding of the technical side of the space too. If you work in the digital industry in search, mobile, display or social segments, this is a great program that gives you a well-rounded and detailed introduction of these platforms. You'll brush up on the basics, but also get into specific examples and detailed case studies happening now. Not to mention, it's a great way to network with fellow digital professionals!"
-- Tim Weaver
Who Should Attend
This program is designed for marketing professionals with at least three years of experience in the following functional areas:
- Sales
- Account management
- Media (traditional and interactive)
- Agencies
- Social media marketing
- Community managers
- Public relations
- Mobile marketing
- Marketing research
- Database management
Affiliations
Topics
- Search, both SEO and paid
- Web analytics
- Display advertising on the Internet
- Mobile marketing
- Social media marketing
- Interactive marketing strategy
Syllabus
CIMA Interactive Marketing Certificate Program SyllabusFrequently Asked Questions
Are there course materials?
There are no required textbooks for the course, but there will be readings suggested by faculty.
There are no required textbooks for the course, but there will be readings suggested by faculty.
Do I get a grade for the course?
While there is no grade given, an examination at the end of the course will be based on pass/fail.
While there is no grade given, an examination at the end of the course will be based on pass/fail.
Do I get DePaul credit for this class?
This program qualifies for CEU's given by DePaul University.
This program qualifies for CEU's given by DePaul University.
What is the class size?
Class size will be limited to 22 students.
Class size will be limited to 22 students.
Who will be teaching the course?
Classes are taught by several professional experts and administered by one person appointed by the Executive Director of the Kellstadt Marketing Center.
Classes are taught by several professional experts and administered by one person appointed by the Executive Director of the Kellstadt Marketing Center.
Online Registration Information
Course Section 1
Registration details appear in the following registration box. Please note registration details and then click the "Add to Shopping Cart" button.
Course Section 2
Registration details appear in the following registration box. Please note registration details and then click the "Add to Shopping Cart" button.
For more information contact:
Jurate Murray
- E-mail: jmurray9@depaul.edu
- Telephone: (312) 362-5913
- Fax: (312) 362-6540