Integrated Marketing Communications Certificate Program
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Whether targeting consumers or other businesses, marketing communications should arise from a well-developed marketing plan and a clear understanding of the audience's wants and needs. The communication strategy should follow the goals of the organization through direct marketing, sales, advertising and public relations.
The Integrated Marketing Communications (IMC) certificate is a marketing course that provides a comprehensive understanding of the fundamentals needed to build a clear, cooperative communication strategy for your organization by strategically aligning your advertising, promotion and direct and digital marketing.
Student Testimonials
"I was a temporary visitor to Chicago. I came from Jordan to obtain an Integrated Marketing Communications (IMC) certificate. I looked at all the non-credit marketing courses in Chicago and chose DePaul because it offers flexible, comprehensive non-credit certificate programs for professionals who are looking to gain distinctive skills. This certificate has given me more credibility at work as I've taken on more responsibilities. DePaul is the best place to get this marketing certification in Chicago."
Sufian Hasan Muhsen
Who Should Attend
- Experienced marketers wishing to acquire new skill sets
- Marketing managers
- Account managers
- Marketing research professionals
- Advertising professionals
- Public relations practitioners
- Business owners and entrepreneurs
Program Requirements
To receive the IMC certificate, students must successfully complete five required courses and one elective course. Each marketing course, certificate program and/or seminar can be taken as a stand-alone class; however, there is a benefit to obtaining the comprehensive skills associated with the IMC certificate. The selection of electives may vary from year to year.
Required Courses (Five):
- Jacobs & Stone Multichannel Marketing Communications Certificate Program: Creating Direct, Interactive and Measurable Media Strategies
- Building an Effective Marketing Plan Certificate Program
- Customer Relationship Management (CRM) Certificate Program
- Social Media Marketing Seminar
- Practical Internet Marketing Certificate Program (choose one)
* Note: Students can take either the in-class or online course offering of the Practical Internet Marketing Certificate Program
Elective Courses (choose one):
- Paid Search Marketing Certificate Program
- Advertising and Public Relations Essentials Certificate Program
- Effective Presentation and Communication Skills Certificate Program
- Professional Business Writing Certificate Program
- Branding for Success Certificate Program
- Negotiation Strategies and Skills Certificate Program
- Marketing Research Certificate Program
- Advanced Marketing Research Techniques Certificate Program
- Website Design for Marketers Certificate Program
- Web Analytics Seminar: Measuring Website Effectiveness
Frequently Asked Questions
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What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate, students must successfully complete the five required courses plus one elective course.
To receive the IMC certificate, students must successfully complete the five required courses plus one elective course.
Do I get DePaul credit for these classes?
No, but some have been approved for CEU credits. These classes are professional education classes with different requirements than courses taken for academic credit.
No, but some have been approved for CEU credits. These classes are professional education classes with different requirements than courses taken for academic credit.
How big are the classes?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than twenty students.
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than twenty students.
Will I have to write papers and take exams?
While the assignments differ for each instructor and course, you will be assigned non-graded homework, and you will receive feedback on each of your assignments. Some courses also include in-class presentations.
While the assignments differ for each instructor and course, you will be assigned non-graded homework, and you will receive feedback on each of your assignments. Some courses also include in-class presentations.
Are the courses very technical?
Some of the topics are technical but are described in a way that a non-technical person can understand. At every stage of the program, theory is integrated with the technology - we aim to provide insight for technical and non-technical participants.
Some of the topics are technical but are described in a way that a non-technical person can understand. At every stage of the program, theory is integrated with the technology - we aim to provide insight for technical and non-technical participants.
Does this program qualify for financial assistance through the Workforce Investment Act (WIA)?
Yes. As a certified program under the ILLINOIS workNet initiative, this program has been approved for workforce training grants. Funding may be available for those receiving unemployment benefits. Please contact us for more information.
Yes. As a certified program under the ILLINOIS workNet initiative, this program has been approved for workforce training grants. Funding may be available for those receiving unemployment benefits. Please contact us for more information.
Registration Options
To register, click on a listing in the box below:
Program Requirements (6 Courses Required)
To receive the IMC certificate, students must successfully complete five required courses plus one elective course. Students can take either the in-class or online course offering of the Practical Internet Marketing Certificate Program.
Required Courses
Practical Internet Marketing Certificate Program
Customer Relationship Management (CRM) Certificate Program
Social Media Marketing Seminar
Online Practical Internet Marketing Certificate Program
Building an Effective Marketing Plan Certificate Program
Jacobs & Stone Multichannel Marketing Communications (MC2) Certificate Program: Creating Direct, Interactive and Measurable Media Strategies
Electives
Choose one: Negotiation Strategies and Skills Certificate Program Advertising and Public Relations Essentials Certificate Program Branding for Success Certificate Program Web Analytics Seminar: Measuring Website Effectiveness Website Design for Marketers Certificate Program Professional Business Writing Certificate Program Effective Presentation and Communication Skills Certificate Program Marketing Research Certificate Program Paid Search Marketing Certificate Program Advanced Marketing Research Techniques Certificate Program
Choose one: Negotiation Strategies and Skills Certificate Program Advertising and Public Relations Essentials Certificate Program Branding for Success Certificate Program Web Analytics Seminar: Measuring Website Effectiveness Website Design for Marketers Certificate Program Professional Business Writing Certificate Program Effective Presentation and Communication Skills Certificate Program Marketing Research Certificate Program Paid Search Marketing Certificate Program Advanced Marketing Research Techniques Certificate Program
For more information contact:
Jurate Murray
- e-mail: jmurray9@depaul.edu
- telephone: (312) 362-5913
- fax: (312) 362-6540