There are more than 155 million Web sites on the Internet (Netcraft, 2007). That number is growing rapidly. The market is crowded and competitive. How do you intend to help the right customers find you and your business?
SEO (Search Engine Optimization) is one way that you can improve your marketing and reach out to your customers. This one-day seminar will provide you with the skills and knowledge to raise your search engine rankings, improve the accessibility of your website and use the Internet to market more effectively. By investing in practical and proven techniques, you will see your business grow.
Overview
DePaul realizes that you are busy and that your time is limited. The Kellstadt Marketing Center's Seminar Series provides you with a day of focused instruction and tools you can quickly apply in your business.
In this SEO Seminar you will learn how to build and redesign usable websites that search engines will crawl, index and rank. You will learn how to write effective copy for the Internet. We will cover how to research keywords and how to integrate these keywords into your site. You will learn how to make your websites both usable and search engine friendly. We will show you the best ways to get your site indexed and ranked on the major search engines and then how to find out how well your site is being listed.
You can view James Moore's introduction to the Search Engine Optimization (SEO) Seminar by watching the RealMedia clip or downloading the iPod video.
The two links are:
To watch the
RealMedia video, you must have the
RealMedia RealPlayer installed on your computer. Please visit the
RealMedia website to download the free player.
Program Benefits
- Hands-on experience: Participants will learn best practices in search engine optimization as well as how to use software tools.
- Immediate results: Learn how to build traffic to your website and grow revenue.
- Cutting-edge curriculum: The seminar will present innovative, proven SEO techniques as well as practical, current insights.
- Feedback: Participants will receive constructive feedback from their instructor and peers.
Topics
- Major search engines (such as Google, Yahoo and MSN)
- How search engines and directories work
- The importance and use of keywords and key phrases
- Search engine terminology and jargon
- How to get search engines to index your websites
- How to check how search engines are indexing your site
- How to implement and use website statistics
- Best practices writing for the Web
- HTML coding best practices (including appropriate use of meta tags, keywords, alt text, anchor text, robots.txt, naming conventions and semantic organization)
- Inbound links
- Linking strategy
- Blogging
- SEO strategies to avoid
- Paid search (pay-per-click, Google Adwords, etc.)
Who Should Attend
This seminar is intended to demonstrate practical and low-cost techniques for small businesses and individuals. These same techniques can also be applied by larger companies and corporations. The seminar will deliver valuable information that can be used by anyone with their own website. Participants should have a general degree of comfort working with computers, including the ability to install software, browse the Internet and perform word processing.
The following are just some of the audiences that would benefit from this seminar:
- Entrepreneurs
- Nonprofits
- Small businesses
- Freelancers
- Marketing professionals
- Guerilla marketers
- Webmasters
- And anyone with their own website
Frequently Asked Questions
Are there course materials?
Handouts will be distributed on the day of the seminar.
Do I get DePaul credit for these classes?
No, but some have been approved for continuing education units (CEUs). These classes are professional education classes, with different requirements than courses taken for academic credit.
How big are the seminars?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have about 15–20 participants.
Agenda
Part 1: Introduction
- Introduction to SEO
- Strategic vs. Technical
- How the Internet works
- Routing, caching and TLDs and DNS
- HTML and browsers
- Basic marketing concepts
Part 2: Site
- SEO Strategies
- How search engines and directories work
- Site maps, custom 404 pages
- Checking inbound links
- Planning, site design tips, usability testing
- RSS (Really Simple Syndication/Rich Site Summary/RDF Site Summary)
- Duplicate content
- Robots.txt
- SEO tools
Part 3: Copy
- Writing for the Internet
- Unique selling position/call to action
- Page structure
- Keywords
- Linkbait
- Keyword tracking
Part 4: Code
- Metatags (title, keywords, description)
- CSS (Cascading Style Sheets)
- Body code (headings, paragraphs, lists, alt text)
- Analytics
Part 5: Promotion
- Search engine targets
- Site submission and getting listed
- Paid placement
- Social networking
- A/B and multivariate testing
Part 6: Wrap-up
- The marketing mix
- What not to do
- The future
- Q and A
Printable/Downloadable Registration Form
DePaul University
Continuing and Professional Education
25 East Jackson Boulevard, Suite 1600
Chicago, Illinois 60604-2216
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