Ron Jacobs

Ron Jacobs is president of Jacobs & Clevenger, a multichannel direct marketing communications agency that provides direct, database and digital marketing solutions. Founded in 1982, J&C helps clients optimize business value, while extending communications efficiency.

Ron is a marketing communications thought leader and frequent keynote speaker at conferences worldwide. He has won rave reviews for his fresh content that helps organizations rethink core practices and position themselves for next-level growth.

Ron's clients include leading organizations in consumer goods, business marketing, information marketing, utilities, regulated and recently deregulated industries, trucks and heavy equipment, software and technology, financial services, retail, hospitality, and travel industries.

In addition, Ron consults with governments, global post offices and stakeholders to help clear obstacles to market development; to establish standards, develop processes and implement best practices for sustainable growth; and to evangelize on the growth of multichannel direct marketing for brands and organizations focused on targeted, relevant, technology enhanced, measurable communications.

Ron is co-author of Successful Direct Marketing Methods, the 8th edition of which was published in January 2008. It is the best-selling text and trade book on the tools and techniques of direct marketing and has sold more than 250,000 copies worldwide. Editions have been translated into Russian, Romanian, French, Spanish and Japanese.

Both a practitioner and a teacher, Ron received the 1994 Outstanding Direct Marketing Educator Award of the DMA Educational Foundation.

Ron is also a past president of the Chicago Association of Direct Marketing and served on its Board from 1988-2000. In addition, he was the CADM's 1998 Direct Marketer of the Year.